ABOUT US

Lil Miimie is an Australian-owned brand, as featured in VOGUE Magazine. Started in 2020 by Melissa, as a case-study to see if she could put her Digital Marketing skills to test.

As Covid hit, Melissa lost many of her Digital Marketing clients in her external Marketing Consultancy. With plans to get married and start a family later that year, it was the perfect time to dive into the deep end and put her love of bright, fun designs, mixed with her creative passion to create, to test. 

Starting out as mainly a clothing brand, Lil Miimie has since moved into a deeper space, focusing on creating the most breathtaking baby and kids pieces. From timeless Cot sheets and Duvet Sets to Clothing and Caddy Bags. With you and your young families in mind, our main aim is to bring to life your little ones spaces with bright, bold and magical designs. Many of these have been inspired by Melissa's family, her two young boys and two nieces.

Melissa herself designs many of the pieces, working with both digital illustrators and now moving into more localised and commissioned hand-painted illustrative designers.

Now mainly based in Sydney, our main warehouse is located in Lake Macquarie. 

We manufacture many of our pieces from a number of countries around the world, with some of those including Hong Kong, Vietnam, Thailand, China and India. We're also in the process of starting to source beautiful of pieces here in Australia, as we want to start supporting our local economy. 

We take pride in providing you with beautiful products, made from the highest of quality. If you have any further questions, please contact us at hello@miimie.com

We can't wait to see your Lil ones in Lil Miimie!